» Staff


Kim Hoffman



Kim Hoffman is the President and owner of Hoffman International, founded in 1986. She began her own modeling career as a teenager in high school. Though she thoroughly enjoyed modeling in her local market and nationally, she found her niche in educating models.

Hoffman International represents more than 300 models and actors in the Kansas City market for runway, print and commercial broadcast. Kim Hoffman’s talent is world renowned for the development and placement of Hoffman’s models and actors. Many past and present models have graced the covers of Vogue, Seventeen, Nylon, Elle and W. Angela Lindvall, a supermodel who is Hoffman International’s biggest success story to date, has landed numerous prestigious ad campaigns including Cover Girl, Chanel, DKNY, Gap, Christian Dior, Calvin Klein and Prada, just to name a few.

Kim believes preparation through quality training results in self-confidence and professionalism. Her students range from aspiring supermodels to persons interested in self-improvement. She hosts an annual Model Search in Leawood, KS. Kim takes a personal interest in each model and actor attending the Model Search to prepare them for meeting with national and international agents and clients.

Kim is married and has 4 children.


Valeri Bates

Valeri works with clients on bookings and castings. She is also responsible for on-site videography and conducting in-agency casting sessions.

Valeri graduated from The Art Institutes International – Kansas City with a BA in Digital Film and Video. She produced, directed, shot, edited, and even acted in her feature-length thesis film, featuring a full Hoffman Int’l cast. With her strong background in production studies, Valeri continues to focus on her career with various film projects on the side.

In her free time, Valeri enjoys independent filmmaking, studying movies, singing, reading manga and playing with her rabbit, Poppy.


Kathy Johnson

Kathy oversees daily operations of the Model Development Center. She works closely with both the Development Center Coordinator and New Faces Administrator to ensure the master schedule is set for all programs, and that classes are handled with care. One of Kathy’s primary responsibilities is serving as the Staff Writer for Hoffman. This endeavor includes manuals, newsletters, class handout updates, web content, client agreements, model notifications, and any important Hoffman documents. She also prepares and submits all paperwork for the annual Kansas Board of Regents renewal certificate for our Model Development Center.

Kathy attained a business degree from the University of Nebraska at Lincoln and began her journey with Hoffman International in 1993. She, her husband, and daughter, enjoy traveling several times a year.


Carley Muff

Carley is the Development Center Coordinator at Hoffman International. She is responsible for maintaining the curriculum, setting course dates, and securing guest models and speakers. Carley prepares and distributes all paperwork, handouts, and supplies to Hoffman Instructors for their classes and students. She also schedules photo shoots and seminars, and handles all subsequent registration, payment and detailed paperwork.

Cara Price

Cara networks with industry professionals to secure the best work for our models and actors. Cara continually develops Hoffman talent and works closely with them in preparation for bookings and their modeling careers. In addition, she is the head instructor for the Professional Modeling Course.

Cara graduated from Cornell College with a degree in Business and Economics. She has been with Hoffman since 1997 and has had experience as a model, back stage manager, choreographer and coordinator of fashion shows.


Donna Ramel

Donna is Hoffman International’s Accountant. She handles client invoicing, model checks, human resources, payroll and all accounting-related issues. Prior to starting her accounting role in mid-2012, Donna has been working with Hoffman in different aspects since 2002.

Donna joined Hoffman in her second career since she recently retired from teaching elementary school after 30 gratifying years. She has 3 grown children, one being Kelly, her youngest daughter who began her journey as a Hoffman model 13 years ago. Donna enjoys crafts, spending time with friends, and being a creative homebody alongside her 2 constant companions, a yellow labrador and a black cat.



Kelsey Von Haasl

Kelsey meets with potential models and actors looking to start in the industry. She is the initial contact at Hoffman and helps people determine what programs are needed to train them for their careers in the business. She also participates in scouting events to search for new, prospective talent.

She joined Hoffman as the New Faces Administrator to help educate other aspiring models and actors about how important it is to find a reputable agency who has your best interest at heart along with the best talent! She is passionate about the manner in which Hoffman prepares their models through the personal development and professional courses that not only make them fully competent models, but also fully confident individuals.


Colette Waters

Colette is the Marketing & Photo Specialist for Hoffman International. She places all final orders for model and talent photo marketing materials. This process involves her working closely with the International and Commercial booking departments to create comp card layouts, web pages and head shots. Colette is responsible for social media, on-site photography, photo editing and retouching.

Colette graduated from Columbia College in Columbia, MO with a degree in photography, graphic design and business. She is a Hoffman alumnus who was originally scouted while on vacation in South Carolina and then referred to Hoffman Agency. Freelance photography is her passion that takes up much of her free time. In addition, she enjoys reading, family dinners, and traveling with her husband.